Financing solutions for emerging consumer brands.

Simple. Transparent. Flexible.

What we offer
Retail commitment financing icon
Retail Commitment Financing

Launching into retail is capital intensive. Lunr provides the funds necessary to execute your retail launch, enabling you to smooth cash flows, update and launch new product lines, and quickly respond to shifts in consumer demand.

Simplicity, transparency, and flexibility icon
Simplicity, Transparency, and Flexibility

With our unique fee structure, you only pay fees on the funds you draw. Repayment terms are tailored to your business with no early repayment penalties, giving you the transparency and flexibility you need to achieve your goals. No hidden fees, period.

Growth Beyond icon
Growth Beyond eCommerce Funding

Our financing solutions are designed to empower you to succeed beyond the limitations of traditional eCommerce revenue-based lending models. Our commitment-based financing model gives you the support you need to launch into the leading national retailers.

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Partnership for Retail Success

Lunr is more than just a financing provider – we're a strategic partner for consumer brands. Leveraging deep industry experience, a vast partner network, and data-driven insights, we help our clients make high quality business decisions that lead to success.

Lunr’s Commitment Financing Process


Retail inventory commitment

Founder receives confirmation of specific item and set order quantity from a retail partner.


Understand your business

Our retail and finance expertise helps us understand if your business is the right fit for our model.


Approved for funding

Funds are wired directly to your manufacturer or co-packer for omnichannel inventory.


Inventory production complete

Lunr helps you execute and monitor the delivery of goods to your retail partner.


Repayment to Lunr

We help you utilize your cash for all of the other costs associated with running a business.