Retail Commitment Financing

Launching into retail is capital intensive. Lunr provides the funds necessary to execute your retail launch, enabling you to smooth cash flows, update and launch new product lines, and quickly respond to shifts in consumer demand.

Partnership for Retail Success

Lunr is more than just a financing provider. We work alongside consumer brands as hands-on strategic partners, bringing deep industry expertise, a robust partner ecosystem, and data-driven retail insights to help founders make confident, high-impact decisions that lead to success.

Growth Beyond eCommerce Funding

Our financing solutions are designed to empower you to succeed beyond the limitations of traditional eCommerce revenue-based lending models. Our commitment-based financing model gives you the support you need to launch into the leading national retailers.

Simplicity, Transparency, and Flexibility

Repayment only occurs once you’ve been paid – this preserves your working capital and lets you focus on growing your business. All of our capital is non-dilutive, so you can scale operations without giving up equity or disrupting cash flow.

Accelerate Retail Expansion

Unlike generic growth capital, our commitment-based financing is built specifically for retail expansion. With the right capital and retail context behind you, brands can move faster, scale more intentionally, and build momentum in a competitive retail landscape.

Omnichannel Retail Experts

Our team comes from the retail industry, bringing firsthand experience across brands, categories, and retail channels. We share perspective and data-informed input shaped by collective decades of building and supporting consumer brands, helping founders approach growth decisions with clarity and confidence.