Aligning with the currents of commerce, creating a launch pad for innovation.


lunr is an alternative credit firm focused on early-stage consumer brands.

We provide non-dilutive  capital to passionate entrepreneurs at the precipice of significant  growth.

Debt that grows with you

Lunr takes a dynamic approach to private credit. Our team enters each relationship with the intent to scale significantly thereafter, and we've helped propel clients from $1 million to $100 million in revenue. 

$500k - $25MM In Funding

We back emerging companies of all sizes, and our experiences range from funding a company’s first purchase order to supporting the working capital positions of established industry leaders. 

Collaborative Approach

Lunr is a key partner in each relationship, providing more than just capital. We provide business insights, mentorship, and connections. We are a catalyst for growth in each company's journey.

What We Offer

It's the perfect Time to shoot for the moon

Inventory Financing

Lunr provides the capital necessary to acquire new inventory, enabling businesses to smooth cash flows, update and launch new product lines, and quickly respond to shifts in consumer demand.

PO Financing

Our team evaluates the terms of each company's purchase orders to provide the capital required to fulfill new orders, establish key retail partnerships, and scale significantly.

Working Capital Financing

Working capital constraints are among the biggest challenges faced by emerging companies. We provide alternative financing that empowers businesses to fund strategic growth initiatives, invest in new markets, and pursue new client relationships.

Alternative Credit and Special Situations

High-growth businesses face unique and complex challenges that require differentiated solutions. We leverage our investment and industry expertise to structure alternative credit facilities designed to propel businesses to the next level.

“Finding a lender who was flexible, and understood that each business case is unique was critical to our success.  We were able to quickly scale after working with Lunr and the team understood how to fully support our growth”
Carlos Soto - Founder and CEO of Nosotros Tequilla
Our Team

Let's Launch Together

The Lunr team is comprised of former research analysts, retail experts, investors, business leaders, and entrepreneurs. This diverse background of experiences provides Lunr with unparalleled expertise in supporting the growth of early-stage companies and entrepreneurs.