lunr is an alternative credit firm focused on early-stage consumer brands.
We provide non-dilutive capital to passionate entrepreneurs at the precipice of significant growth.
Lunr takes a dynamic approach to private credit. Our team enters each relationship with the intent to scale significantly thereafter, and we've helped propel clients from $1 million to $100 million in revenue.
We back emerging companies of all sizes, and our experiences range from funding a company’s first purchase order to supporting the working capital positions of established industry leaders.
Lunr is a key partner in each relationship, providing more than just capital. We provide business insights, mentorship, and connections. We are a catalyst for growth in each company's journey.
Let's Launch Together
The Lunr team is comprised of former research analysts, retail experts, investors, business leaders, and entrepreneurs. This diverse background of experiences provides Lunr with unparalleled expertise in supporting the growth of early-stage companies and entrepreneurs.
Erin Wall | Partner, Chief Revenue Officer
Erin is responsible for leading the firm’s sourcing and origination initiatives. Erin has a long history and deep industry expertise in building retail brands. As a Senior Merchant at Target, she led the designer collaboration process in both apparel and home. After leaving Target she was the VP of Sales at the Bluebird Group where she advised many fortune 500 companies on retail growth strategies and launched over 30 new brands at Target. Most recently Erin sat on the executive team for a beauty incubator launching multiple new brands into global retail.
Mac Bendickson | Senior Associate
Mac is a Senior Associate at Lunr and is actively involved in evaluating, executing, and managing the firm’s investments. Prior to joining Lunr, he was an Analyst in the Alternative Investments Group at U.S. Bank. In this role, he was responsible for research, analysis, and execution of investments in hedge funds, specialty finance, private equity, private credit, and venture capital.
Jeff Klinefelter | Partner, Founder
Jeff is a Co-Founder of Lunr and is actively involved in sourcing, executing, and managing the firm’s investments. Previously the Head of Global Equities at Piper Sandler, Jeff has a long history of partnering with innovative companies through all stages of growth. Prior to running the Equities business at Piper, Jeff was the firm’s #1 research analyst and was ranked #1 in multiple sectors by Starmine. Jeff regularly authored consumer industry whitepapers and helped guide the decisions of top institutional investment firms. He frequently provided commentary on leading outlets, including CNBC and Bloomberg.