Growth stories from our portfolio of exceptional consumer brands.
Learn how we've partnered with entrepreneurs taking the leap into retail.
Who We Work With
We partner with emerging brands that offer differentiated products across all categories - working alongside passionate founders who share our commitment to innovation. We’re here to help unlock your brand's full potential.
1UP Candy
1UP Candy, co-founded by YouTube star FaZe Rug and venture studio VO/D, is reimagining the candy aisle for Gen Z with non-chocolate treats, bold flavors, and eye-catching packaging. With Lunr’s support, the brand went from launch to 12,000 retail doors in under a year, including Walmart, Circle K, and Five Below. “We chose Lunr because they understood the urgency and complexity of scaling in retail. They fund inventory directly to our manufacturers, which lets us use our capital for growth, not for floating product costs. That flexibility has been game-changing.”
1UP Candy Team
SmashFoods
SmashFoods (formerly Chia Smash) is a superfood-powered brand built for retail shelves. With Lunr’s support, the team launched two new product lines, expanded into Costco, and tripled the size of the business in under a year, all while managing growing cash demands across SKUs and retail channels. “They really understand retail. The distributors, the co-man relationships, the way inventory flows. Lunr just gets it. Their help with cash cycles allowed us to move fast and stay focused on execution.”
Anna Peck, Founder