Sam joined Lunr Capital from Moonbug Entertainment, where he served as Senior Director of Brand Partnerships, partnering with leading consumer brands on retail-led media and content strategies designed to drive shopper engagement and sell-through across omnichannel retail environments. Prior to Moonbug, Sam spent five years at Target in inventory, merchandising, and retail media roles across the apparel, toys, and electronics & entertainment divisions.

Sam earned his B.S.B. from the Carlson School of Management at the University of Minnesota.